Privacy Policy

This Privacy Policy explains how Br 4 Bet, operated through the website https://b4r.bet, collects, uses, discloses and protects your personal data. It applies to players, registered account holders and all visitors to our websites and related services. Please read it carefully before using our services or submitting any personal data. By using b4r.bet you acknowledge that you have read and understood this Privacy Policy. This version is effective and last updated on 6 November 2025.

Who We Are

For players located in Great Britain, the primary data controller responsible for your personal data is:

UK Digital Gaming PLC
15 Appold Street
London EC2A 2HB
United Kingdom
Company registration number: 12345678 (England and Wales)

UK Digital Gaming PLC is a public limited company and a subsidiary of Global Gaming Ventures Ltd., a company established in Malta. For markets outside Great Britain, certain services are provided on the Aspire Global white-label platform operated by Aspire Global International LTD, licensed by the Malta Gaming Authority (MGA/CRP/148/2007). Depending on your location and the product you use, Aspire Global International LTD may act as our data processor or as a joint controller.

UK Digital Gaming PLC holds UK Gambling Commission remote gambling licence number 58742 (covering Remote Real Event Betting and Remote Casino for players in Great Britain). For non-Great Britain markets where our services are lawfully offered, we operate under the Malta Gaming Authority licence MGA/CRP/148/2007 via Aspire Global International LTD.

We have appointed a data protection contact point responsible for overseeing questions in relation to this Privacy Policy and our data protection practices:

Data Protection Officer (DPO)
Email: [email protected]
Postal address: Data Protection Officer, UK Digital Gaming PLC, 15 Appold Street, London EC2A 2HB, United Kingdom

You may also contact us via the "Contact Us" or support section within your b4r.bet account interface. These channels are monitored by our data protection and compliance teams.

What Personal Data We Collect

Identification and Contact Data

Account and identity details: full name, date of birth, gender (where provided), username, password or other login credentials.
Contact information: email address, mobile and landline numbers, country of residence, postal address and preferred language.
Verification and KYC/AML data: copies or details of identity documents (for example passport, ID card, driving licence), proof of address (for example utility bill or bank statement), source of funds/source of wealth information, and any additional data requested under anti-money laundering, counter-terrorist financing or affordability rules.

Technical and Usage Data

Technical identifiers: IP address, device identifiers, operating system, browser type and version, device model, connection type and settings.
Log and interaction data: login times, session length, pages viewed, clicks, navigation paths, error logs, language settings and referral URLs.
Location and VPN data: approximate geolocation derived from your IP address, results of geolocation tools and VPN/proxy detection signals. In line with our policy, the use of VPNs or proxies to circumvent geographic restrictions is forbidden and related technical indicators may be logged.

Gaming, Behavioural and Marketing Data

Gaming and betting history: games played, stakes, wins and losses, bonus use, tournament participation, self-exclusion choices (including GAMSTOP participation), reality checks, deposit limits and other safer gambling tools.
Behavioural profiles: patterns of play, risk indicators, responsible gambling interactions, account status, and segmentation for responsible gambling monitoring and fraud prevention.
Marketing data: your marketing preferences, records of marketing communications sent to you, open and click data, and your responses to surveys and promotions.

Payment and Financial Data

Payment details: partial card numbers (in tokenised or truncated form), card expiry date, payment instrument type, e-wallet identifiers, bank account details where necessary for withdrawals, and payment transaction IDs.
Financial history: deposits, withdrawals, refunds, chargebacks, payment verification information and records required to evidence segregation of player funds from operational funds.

Cookies and Similar Technologies

Cookies: small text files placed on your device to remember your choices and improve your experience (see the "Cookies & Tracking Technologies" section for details).
Other tracking technologies: web beacons, pixels, SDKs and tags used to measure performance, detect fraud and deliver advertising (where permitted).

We may combine information from different sources (for example registration data and gameplay data) to ensure legal compliance, provide our services and enhance security, in accordance with applicable law.

Legal Basis for Processing

Our processing of personal data for Br 4 Bet on b4r.bet is based on the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the EU GDPR and other local laws (including Mexican privacy law for players located in Mexico). We rely on the following legal grounds:

Performance of a Contract

Account creation and management: processing required to register and maintain your b4r.bet account, verify your identity, provide access to games and services, and manage your account settings.
Provision of gambling services: processing bets, determining results, crediting winnings, managing bonuses, handling deposits and withdrawals, and providing customer support.
Implementation of player protection tools: applying self-exclusion (including GAMSTOP), deposit and loss limits, time-outs, reality checks and similar measures that form part of our contractual offering and regulatory commitments.

Compliance with Legal and Regulatory Obligations

Gambling regulation: meeting requirements set by the UK Gambling Commission and other competent regulators, including reporting obligations, age and identity verification, and use of approved ADR services such as IBAS.
KYC/AML and financial crime laws: fulfilling anti-money laundering, counter-terrorist financing, sanctions screening, fraud and affordability requirements, including retention of relevant records for the periods required by law.
Taxation and accounting: maintaining accurate financial records and reporting to tax and other authorities as required.

Legitimate Interests

Security and fraud prevention: detecting and preventing unauthorised access, fraud, account misuse, bonus abuse, VPN/proxy misuse and other unlawful activities, provided these interests are not overridden by your rights.
Service improvement and analytics: analysing usage patterns, performance and player preferences to maintain and improve our platform, games and customer service.
Regulatory and legal defence: establishing, exercising or defending legal claims, handling complaints and cooperating with regulators, ADR bodies and law enforcement.

Consent

Marketing communications: sending you email, SMS, push notifications or in-account marketing messages about products and offers where we rely on your consent or, where permitted, on soft opt-in rules. You may withdraw consent at any time.
Non-essential cookies and trackers: setting analytics and advertising cookies or similar technologies that are not strictly necessary for the operation of the site.
Specific optional features: collecting and using certain additional data (for example, feedback surveys or research panels) where we ask for your consent.

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal. In some jurisdictions (including Mexico), certain processing activities may additionally require your express consent in line with local law; where this is the case, we will seek such consent in an appropriate form.

Purpose of Processing

Providing and Managing Our Services

Operating your account: registering you as a player, enabling access to b4r.bet, maintaining your profile, and administering your gaming activity.
Processing transactions: handling deposits, wagers, winnings, withdrawals, refunds and chargebacks, and ensuring segregation of player funds from operational funds in line with regulatory expectations.
Customer support: responding to queries, complaints and technical issues via live chat, email, internal message centre or other channels.

Regulatory Compliance and Player Protection

KYC/AML and responsible gambling: verifying your identity, age and residence; assessing affordability and risk; monitoring play for signs of harm; and implementing safer gambling tools and self-exclusion schemes (including GAMSTOP for Great Britain).
Licensing and reporting: maintaining records and providing reports requested by gambling regulators, auditors and ADR bodies such as IBAS.

Service Improvement, Analytics and Personalisation

Website and platform optimisation: analysing technical logs, performance data and usage trends to improve stability, speed and usability of the platform operated via Aspire Global International LTD.
Game and product development: understanding which games and features are most popular, testing new features and improving our offerings.
Personalised experience: tailoring content, recommendations and offers to your profile and preferences, within the limits set by your consent and applicable law.

Marketing and Communication

Direct marketing: sending you promotional communications about Br 4 Bet on b4r.bet and related brands operated by UK Digital Gaming PLC (such as SlotVortex and RegalSpins) where lawful and in line with your preferences.
Measurement and optimisation: measuring the effectiveness of campaigns, performing segmentation and frequency capping, and adjusting marketing strategies accordingly.

Security, Fraud Prevention and Legal Defence

Platform security: monitoring and protecting our systems and your account against misuse, automated abuse, hacking and other threats.
Fraud and abuse detection: identifying suspicious behaviour, bonus abuse, account takeover attempts and breaches of our VPN/proxy policy.
Legal and regulatory proceedings: managing disputes, responding to legal requests, and cooperating with law enforcement and authorities.

Disclosure & Sharing

Service Providers and Business Partners

Platform and technology providers: Aspire Global International LTD and other IT service providers that supply the gaming platform, game content, hosting, software, security, analytics and support services.
Payment processors and financial institutions: banks, card schemes, payment service providers, e-wallets and other entities that process payments and assist with anti-fraud and AML checks.
Professional advisers: lawyers, auditors, consultants and accountants who provide services to us under appropriate confidentiality obligations.

Regulators, Authorities and ADR Bodies

Gambling regulators: the UK Gambling Commission and, where relevant, the Malta Gaming Authority or other competent regulators, for licensing, supervision, reporting and compliance purposes.
Data protection and other authorities: data protection authorities, law enforcement agencies, tax authorities and other public bodies when required by law or reasonably necessary to protect our rights or the rights of others.
ADR provider: IBAS (Independent Betting Adjudication Service) or any other approved Alternative Dispute Resolution provider for the resolution of disputes between you and us.

Group Companies and Affiliates

Corporate group: Global Gaming Ventures Ltd. and other group entities, to the extent necessary for centralised governance, compliance, risk management, reporting, and the operation of related brands such as SlotVortex and RegalSpins.
Marketing partners and affiliates: carefully selected affiliates and marketing networks that promote b4r.bet, only where this is lawful and, where required, based on your consent for marketing and cookies.

Others

Business transfers: in the event of a reorganisation, merger, sale or other corporate transaction involving UK Digital Gaming PLC or our platform assets, your data may be transferred to the relevant successor entity, subject to applicable law.
With your consent or at your request: we may share information with other third parties when you explicitly consent or request that we do so.

All third parties that process personal data on our behalf are bound by contractual obligations to protect your data and process it only in accordance with our instructions and applicable data protection laws.

International Transfers

Because Br 4 Bet on b4r.bet is operated using international infrastructure and service providers, your personal data may be transferred to and processed in countries outside your country of residence, including outside the United Kingdom and the European Economic Area (EEA).

Categories of International Transfers

Within our group and key partners: transfers between the United Kingdom and Malta (for example between UK Digital Gaming PLC, Global Gaming Ventures Ltd. and Aspire Global International LTD), and to other locations where our group entities or core suppliers are based.
Service providers: transfers to IT, payment, analytics, marketing and support providers located in countries that may not have the same level of data protection as the UK or the EEA.

Safeguards for International Transfers

Adequacy decisions: where the UK government or European Commission has recognised a country as providing an adequate level of data protection, we may rely on such decisions.
Standard contractual clauses and UK IDTA: for other countries, we use appropriate contractual safeguards, such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement (IDTA) or their successors, supplemented with additional technical and organisational measures where necessary.
Other legal mechanisms: in limited cases, we may rely on your explicit consent, the necessity of the transfer for the performance of our contract with you, or other lawful derogations under applicable data protection law.

Where required, we will make copies of the relevant transfer safeguards available upon request, subject to redactions for commercial confidentiality and security.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting and regulatory requirements, and to resolve disputes. Retention periods may vary depending on your jurisdiction, the type of data and our regulatory obligations.

General Retention Principles

Account data: core account and identification data are generally retained for the duration of your relationship with us and for a period after account closure, typically up to five (5) years from the date of closure, or longer where required by law or where necessary to establish, exercise or defend legal claims.
KYC/AML and transaction data: documents and records collected for verification, AML and financial purposes are retained for the minimum periods required under applicable laws and regulations (which may be five (5) years or more from the end of the business relationship or the date of a given transaction).
Gaming and behavioural data: betting, gameplay and responsible gambling records are retained for periods aligned with regulatory and responsible gambling obligations, typically matching or exceeding AML record-keeping timeframes where required.
Marketing data: we keep information about your marketing preferences for as long as you are subscribed and for a short period thereafter (for example up to two (2) years) to document your choices, unless a longer period is required by law.
Cookies and logs: cookie data are stored for the lifetime indicated in our cookie banner or browser settings; technical logs are kept for limited periods necessary for security, troubleshooting and analytics.

When data are no longer needed, we will securely delete, anonymise or aggregate them, unless we are legally required or permitted to keep them for longer. You may also request deletion of certain data, subject to the restrictions described in the "Your Rights" section.

Your Rights

Depending on where you are located and which laws apply (including the UK GDPR, the EU GDPR and, for users in Mexico, the Federal Law on Protection of Personal Data Held by Private Parties), you have various rights in relation to your personal data.

Rights Under UK/EU GDPR

Right of access: to obtain confirmation whether we process your data and to receive a copy of your personal data together with information about how we use it.
Right to rectification: to have inaccurate or incomplete personal data corrected. You can update many details directly via your account settings.
Right to erasure ("right to be forgotten"): to request deletion of your personal data in certain circumstances, for example where the data are no longer necessary for the purposes for which they were collected, or you have withdrawn consent. We may retain data where necessary for legal obligations (such as AML and gambling regulation) or for legal claims.
Right to restriction: to ask us to restrict processing of your data in specific situations, such as while we verify accuracy or consider an objection.
Right to object: to object to processing based on our legitimate interests, including profiling, and to object at any time to direct marketing (including profiling for marketing purposes).
Right to data portability: to receive certain personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit that data to another controller where technically feasible.
Right to withdraw consent: where we rely on consent, you can withdraw it at any time (for example, by changing your marketing preferences or cookie settings).

Rights for Users in Mexico (ARCO Rights)

Access: to know which of your personal data we hold, how we obtained it and how we use it.
Rectification: to request correction of inaccurate or incomplete personal data.
Cancellation: to request that we delete personal data when you consider it is not required for the purposes set out in this Privacy Policy or when you believe it is used inappropriately, subject to legal retention obligations.
Opposition: to object to certain uses of your personal data for specific purposes, in accordance with Mexican privacy law.

How to Exercise Your Rights

Submitting a request: you can exercise your rights by contacting us at [email protected] or via the support/contact form available once you are logged in to your b4r.bet account. Please clearly state which right you wish to exercise.
Identity verification: to protect your account and data, we may ask for additional information to verify your identity before acting on your request.
Response times: we aim to respond to all valid requests as soon as reasonably possible and in any event within one month (30 days) of receipt. Where requests are particularly complex or numerous, this period may be extended by up to two additional months, in which case we will inform you of the extension and the reasons.
Fees: you will not have to pay a fee to exercise your rights. We may charge a reasonable fee or refuse to act on a request only where it is manifestly unfounded, repetitive or excessive, as permitted by law.

In some cases, your rights may be limited, for example where fulfilling your request would adversely affect the rights of others, interfere with ongoing investigations or breach legal retention obligations (such as AML and gambling regulatory requirements).

Cookies & Tracking Technologies

Types of Cookies We Use

Strictly necessary (session) cookies: essential to operate the website and enable core functions such as logging in, navigating secure areas, placing bets and processing payments. These are typically session cookies that expire when you log out or close your browser.
Functional (persistent) cookies: used to remember your preferences (for example language, region, game settings) and provide enhanced features. These cookies may remain on your device for a longer period or until you delete them.
Analytics cookies: first-party or third-party cookies that help us understand how visitors use b4r.bet, which pages are visited most often, and how users interact with our content. The information is used in aggregated form for statistical and performance analysis.
Advertising and targeting cookies: cookies (often set by third-party partners) that collect information about your browsing habits to deliver relevant marketing messages and measure the effectiveness of campaigns, where such cookies are permitted and you have provided consent.

Other Tracking Technologies

Web beacons and pixels: small graphic files used in emails or on the site to track engagement.
SDKs and tags: applied in our mobile or web environments to support analytics, security and advertising functions.

Managing Cookies

Cookie banner and preferences centre: on your first visit in 2025 and periodically thereafter, you will be presented with a cookie banner and/or preferences panel on b4r.bet, allowing you to accept, reject or customise non-essential cookies.
Browser settings: most browsers allow you to block or delete cookies through their settings. Doing so may affect the functionality and performance of b4r.bet.
Internal account controls: where available, you may adjust certain tracking and marketing preferences within your account settings.

For more detailed information on the specific cookies and trackers we use, their purposes and lifetimes, please refer to the dedicated cookie information accessible through our cookie banner or site footer.

Data Security

We take the security of your personal data very seriously and implement a combination of technical and organisational measures designed to protect it against unauthorised access, loss, misuse, alteration or disclosure.

Technical Measures

Encryption in transit and at rest: data transmitted between your device and b4r.bet is protected using modern encryption protocols such as TLS 1.2 or higher. Sensitive data is stored using appropriate encryption and hashing techniques.
Access controls and authentication: strict access controls ensure that only authorised personnel and systems can access personal data, based on the "need to know" principle. Multi-factor authentication and strong password policies are implemented where appropriate.
Network and infrastructure security: firewalls, intrusion detection and prevention systems, DDoS protection and continuous monitoring help protect our infrastructure and the platform provided by Aspire Global International LTD.

Organisational Measures

Policies and training: employees and contractors are subject to confidentiality obligations and receive regular training on data protection, information security and responsible gambling requirements.
Segregation of player funds: in line with regulatory requirements, we maintain segregation of player funds from operational funds, which contributes to the protection of your financial interests.
Vendor due diligence: we select and monitor processors and service providers using risk-based due diligence, including assessments of their security measures and, where applicable, their adherence to recognised standards such as ISO 27001 or SOC 2.

Incident Response

Monitoring and detection: we monitor systems for suspicious activity and potential vulnerabilities.
Response procedures: we maintain incident response plans to investigate, contain and remediate security incidents.
Breach notification: where required by law, we will notify relevant supervisory authorities and affected individuals of data breaches without undue delay, including the UK Information Commissioner's Office (ICO) for UK-related incidents.

While we strive to protect your data, no system can be completely secure. You also play an important role by keeping your login details confidential, enabling available security features and notifying us promptly if you suspect unauthorised access to your account.

Complaints & Contacts

Contacting Us

Data protection queries: for any questions, concerns or requests regarding this Privacy Policy or our handling of your personal data, please contact our DPO at [email protected].
Postal address: Data Protection Officer, UK Digital Gaming PLC, 15 Appold Street, London EC2A 2HB, United Kingdom.
Online support: you can submit a query or complaint through the "Contact Us" or support section of your b4r.bet account.

Internal Complaint Procedure

Submission: send us your complaint or concern, clearly describing the issue, relevant dates and any supporting information.
Acknowledgement: we will acknowledge receipt of your complaint in a timely manner, usually within a few business days.
Review and investigation: our support, compliance or data protection teams will review your complaint, may request additional information where necessary, and will investigate the matter.
Response: we aim to provide a substantive response as soon as reasonably possible and, for privacy-related complaints, typically within one month (30 days) of receipt, unless the matter is particularly complex.
Escalation: if you remain dissatisfied with our response, you may request escalation to our senior compliance team or DPO.

Escalation to Supervisory Authorities and ADR

UK Information Commissioner's Office (ICO): if you are in the UK and believe that we have not handled your personal data lawfully, you have the right to lodge a complaint with the ICO:
Website: https://www.ico.org.uk
EU/EEA supervisory authorities: if you are located in the EEA, you may also raise concerns with your local data protection authority. Contact details are available on the European Data Protection Board's website.
Mexico's data protection authority: users in Mexico may submit complaints regarding personal data to the National Institute for Transparency, Access to Information and Personal Data Protection (INAI), in accordance with Mexican privacy law.
Malta or other relevant authorities: for players served under the Malta Gaming Authority licence, you may also contact the competent Maltese authorities where appropriate.
IBAS (ADR for gambling disputes): gambling-related disputes that cannot be resolved via our internal process may be referred to IBAS or another approved Alternative Dispute Resolution provider, as indicated in our gambling terms and conditions.

We encourage you to contact us first so that we can attempt to resolve any issue directly and efficiently.

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, regulatory guidance or technological developments.

How We Will Inform You

On-site notifications: we will post the updated Privacy Policy on b4r.bet and update the "Last updated" date at the top of the document.
Email and in-account messages: for material changes, we will use reasonable efforts to notify you in advance via email and/or prominent notices within your account dashboard.
Banners and alerts: we may display banners or pop-up notifications when you log in after an update, prompting you to review the revised policy.

Effective Date and Version Control

Last updated: November 2025 (version effective from 6 November 2025).
Material changes: where changes significantly affect your rights or how we process your data (for example new types of data collected, new purposes or new categories of recipients), we will provide at least 30 days' advance notice where reasonably practicable before the changes take effect.
Your options: if you do not agree with the updated Privacy Policy, you may choose to stop using our services and request account closure. Continued use of b4r.bet after the effective date of any changes will constitute your acknowledgement of the updated policy, to the extent permitted by law.

We recommend that you review this Privacy Policy periodically to stay informed about how Br 4 Bet on b4r.bet protects your personal data.